Insights+ Resources for Churches

Resources to help you get started quickly with Insights+, so you can go beyond basic demographics to know your people, help them flourish, and make strategic ministry decisions with confidence.

Start your Insights journey in six easy steps. Learn how to create locations, explore roles, invite users, build your core audience, and explore the reports available in Insights.

GUIDE
Best Practices

Dive deeper by building and comparing custom audiences, honing in on specific trends and personas, and uncovering action steps based on your findings.

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Pro Tips for Using the Know Your Community Report

Gather in-depth insights about the households near your organization, compare locations,  and more.

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VIDEO
Insights Strategy Webinar

Get the most out of Insights+ to support your mission through data-informed ministry.

GUIDE & TEMPLATE
How to Develop Effective Personas

Get your complete stack of resources designed to help you brainstorm, collect, and organize information into personas so you can know how to reach and serve them better.

GUIDE
Introduction to Data

REFERENCE GUIDE
Data Dictionary

Understand the difference between first, second, and third-party data—and how each informs outreach.

This dictionary lists all data available in the Gloo platform user interface.

START HERE: Your First Week With Insights+

If you’re new to Insights+, start here. This six-part video series will walk you through how Insights+ makes it easy to build meaningful connections with your people online or in-person.

VIDEO SERIES
Day 1: Start Collecting Data Today

With a set up that takes less than 5 minutes, learn how to connect Insights+ to your website so you can gain visibility into your digital visitors.

GUIDE
Seven-Step Guide to Insights+

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Day 2: Identify Your Known and Unknown Online Visitors

Discover and compare unique trends between your known members and online visitors—here’s how you can set up Insights+ to do it for you.

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Day 3: How to Be Successful & Get the Most Out of Insights+

Learn about the resources available to help you quickly and securely access the power of millions of data points to know and serve your people.

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Day 4: Get a Snapshot of the Health of Your Community

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Day 5: Visualize Propensities and Household Trends in Your Community

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Day 6: Uncover Needs, Motivations, & More About Your Congregation

Learn how to use the free Know Your Community report included with Insights+ to learn about how faith, family, health, and more impact your community.

Identify how your surrounding community is flourishing or in need with the My Community tool in Insights+.

Gain tailored insight into the beliefs, motivations, and challenges facing the people in your congregation so you can serve them well with the My People tool in Insights+.

More Resources

Learn how to determine what matters most to your people so you can understand them better and effectively engage your audience.

GUIDE
Understanding Motivations

GUIDE
Persona Template - Member Overview

Use this customizable template to gather information from Insights+ and know more about your community, members, and target personas.

GUIDE
Persona Template - Community Overview

Use this template to align your goals, strategy, and existing programming and know more about your community and members.

GUIDE
Persona Template - Married Families with Kids

Develop a persona for married families with kids so you can tailor your approach and reach families with more relevent messages.

GUIDE
Persona Template - Boomers

Use this  template as a guided exercise to understand congregants that fall into the baby boomer generation. Then develop content and programs that serve the needs of your people.

GUIDE
Persona Template - Younger Generations

Learn how to reach younger generations by using this template to assess what they care about and how they approach their lives.

VIDEO
Introduction to Personas

Hear from an Insights+ expert to find out what personas are and how you can use them to understand and serve your people even better.

CHECKLIST
2020 Online Checklist for Churches

Moving from physical to digital services can feel like leading in the dark, but it doesn't have to be a mystery. Follow this checklist to regain visibility, know who's visiting your website, and how to focus your ministry efforts.