Dallas Campaigns

Take a deeper look into how the Directory Ad Campaigns are currently performing. These ads are continuously running on behalf of the churches in South Florida and connect to the Churches Care Directory.

Current Campaign Summary

South FloridaDallasKansas CityMenu
ColumbusColumbusSouth FloridaDallasKansas City

Who engaged with these campaigns?

• Individuals 50+ engaged more frequently than any other age group

• The majority of Explorers were female (59%)

• Explorers clicking on ads and landing in the directory had high family orientation—their identity is 
   deeply rooted in their family roles and they regularly sacrifice for and prioritize their family.

• Explorers coming from these ads were low continuous learners—they like consistency and are likely 
   to be content with things as-is. Experiences to learn new skills are not appealing and not pursued.

• Individuals 50+ engaged more frequently than any other age group

• The majority of Explorers were female (59%)

• Explorers clicking on ads and landing in the directory had high family orientation—their identity is deeply rooted in their family roles and they regularly sacrifice for and prioritize their family.

• Explorers coming from these ads were low continuous learners—they like consistency and are likely to be content with things as-is. Experiences to learn new skills are not appealing and not pursued.

• Explorers in Dallas/Fort Worth are highly engaged with the Churches Care ads. We are seeing some of our highest click-through rates in DFW. This might mean that explorers are eager to find churches!

• Impressions continue to climb. In Dallas/Fort Worth there have been nearly 2.5 million views, with 2,493,611 so far for this campaign. This might mean that people are curious about churches in their city.

• "Exploring Faith" continues to be the top audience in DFW. This might mean that people in DFW are seeking faith and are open to connecting with churches right now.

• The audience engaging at the highest rates on Facebook in Dallas/Fort Worth are females, ages 45-54.

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Top Performing Ad & Metrics

June 18 - August 9

Campaign Archive

Campaign results for January 20, 2021-March 8, 2021

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